Better business performance, powered by AI
Addaptive is an AI consulting firm helping Australian organisations become AI-capable. Founded by David Benett, who brings over 20 years of experience running offices in media, creative, and integrated agencies, Addaptive specialises in practical AI adoption through training, workflow redesign, adoption programs, and implementation support.
Who we are
We are an AI consulting firm that helps organisations run faster, produce higher-quality work, and get more from the teams they already have.
We sit between strategy and execution. We do not just tell you what is possible: we train your people, build the solutions, and put the structures in place so the change actually lasts.
Our clients are leadership teams who want tangible business improvement, not a pitch deck full of buzzwords. They want their people working differently within weeks, and they want it done properly.
The team
David Benett
Founder
Over 20 years leading teams in media, creative and integrated agencies. That operating background is why Addaptive starts with how a business actually runs, rather than with the tools.
Mariah Blacker
Consultant
Joined Addaptive from KPMG, bringing consulting experience and prior Microsoft Copilot project delivery. Leads training design and delivery, working directly alongside client teams.
Our approach
Leadership-first
We start with mindset, direction, and operating context, not tools. This works best when leaders understand how AI changes decision-making, workflows, and team dynamics.
Practical, not theoretical
Our sessions focus on real workflows, everyday challenges, and realistic use cases. The aim is not to impress, but to make AI usable, relevant, and valuable from day one.
Designed for momentum, not overwhelm
AI can feel broad and fast-moving. Our role is to bring clarity, focus, and prioritisation so teams know where to start and leaders know where to invest attention.
Trusted partner, not a one-off presenter
Addaptive works alongside organisations as a guide through early adoption, capability uplift, and the transition into more advanced AI-enabled ways of working, including AI agents and automations.
What makes us different
We focus on business outcomes, not technology.
We do not sell AI tools. We deliver measurable improvements in speed, quality, and capacity. AI happens to be how we get there.
We move at the pace of your business.
No six-month scoping exercises. We deliver value in weeks and build from there.
We make it stick.
Training, governance, and ongoing support. We do not leave your team with a set of slides and a good luck handshake.
We understand how businesses work.
We start with your operations, your people and your pressures, then find where AI makes a real difference.
See how we structure our AI consulting engagements, or start a conversation about what Addaptive can do for your business. Read answers to common questions on our FAQ page.
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