Insights

Practical thinking on business efficiency, AI capability, and what is actually working for mid-sized organisations.

Strategy
March 2026 · 5 min read

AI strategy for mid-market businesses

A practical framework for introducing AI across your organisation, covering leadership alignment, team training, governance, and pilot projects.

AI Rollout
March 2026 · 4 min read

How to introduce AI into your team (without chaos)

A practical guide to rolling out AI across your organisation through structured training, clear governance, and targeted pilot projects.

Case Study
February 2026 · 8 min read

Where media agencies are actually saving time with AI

A practical look at how independent agencies are applying AI to campaign setup, reporting, copy production, and account coordination.

Training
February 2026 · 5 min read

Why most AI training fails (and what to do instead)

The difference between a team that uses AI and one that forgets about it by Wednesday comes down to three things.

AI Tools
January 2026 · 5 min read

ChatGPT vs Claude vs Microsoft Copilot for business

A practical comparison of the three most widely used AI tools in business, and how to choose the right one for your team's workflows.

Strategy
January 2026 · 7 min read

The mid-market AI playbook: start here, not there

Large enterprises have entire AI teams. You have Dave from IT. Here's how to make that work brilliantly.

Case Study
December 2025 · 4 min read

How an architecture firm saved 12 hours a week with AI

A practical look at what happened when we embedded AI workflows into a 120-person practice.

AI Strategy
November 2025 · 6 min read

How mid-market businesses should adopt AI

A practical framework for introducing AI into a mid-market business, including Addaptive's eight-week AI Accelerator model.

AI Strategy
October 2025 · 7 min read

What does an AI consultant actually do?

Learn what AI consultants do, how they help businesses adopt AI, and how structured programs like Addaptive's AI Accelerator introduce AI into real workflows.

Want to explore how AI can benefit your organisation? See our AI consulting services, learn more about Addaptive, or get in touch.